Crying Eagle Brand Campaign

concept, campaign coordinator

Crying Eagle Branding Campaign 2018-10-10T02:48:56+00:00

Project Description

The purpose of this campaign was to brand the new Crying Eagle Brewing Company in the local market and position them for growth throughout the state. To fit a fairly conservative budget, I proposed a mix of digital and outdoor (in-town and along Interstate 10); display ads including standard and in-stream; public relations including press releases, interviews and a PR stunt; and website copy revisions to incorporate the tone and voice we developed for their brand.

I oversaw all components and departments involved with this campaign: research, graphics, video production, media placement and public relations. I also pitched the campaign, placed the media, analyzed the campaign throughout and delivered reports to the client.