Michaels BOPIS

UX and creative

Michaels BOPIS 2018-10-10T00:53:16+00:00

Project Description

“Buy online, pickup in-store,” or BOPIS, was a feature we developed for the Michaels site in 2017. We developed the UX and creative comps for this new functionality, and it was also implemented on the Michaels Weddings site. The BOPIS feature allowed customers to identify which stores carried a specific product by allowing them to search by zip code or city/state. Upon finding a product in their local store, the customer could then purchase it online and pick up at their convenience.