Michaels Kids

scoping, UX, creative, copywriting, SEO

Michaels Kids 2018-10-16T23:20:09+00:00

Project Description

At the time Toys R Us was closing, Michaels sought to differentiate and expand their kids category and came to us to plan and kickoff a new microsite. During this project, we worked with the business team to determine business requirements, developed a sitemap and created responsive prototypes for the homepage and two other page templates. After planning, we moved into an abbreviated execution phase to provide a foundation for their internal team to complete the site. It included development of a UI kit, brand assets, three creative comps, copywriting and SEO recommendations.