Michaels Weddings

scoping, content strategy, UX, creative, copywriting, SEO

Michaels Weddings 2018-10-10T00:54:50+00:00

Project Description

Michaels came to us for a microsite to highlight their weddings category. It was to offer customers unique functionality like wedding-specific DIY projects, shop by event, special collections and a book an appointment feature that connects customers with a wedding assistant.

Once we solidified business requirements with the client, our team offered content strategy, UX user flows and wireframes, branding assets (logo, color palette, typography and UI kit), creative comps, copywriting, SEO and front-end development troubleshooting. We also developed a “wedding assistant portal” for the Michaels team to utilize internally for the book an appointment tool which included business requirements, UX and creative for the custom feature (below).